Last week, Allett Limited welcomed the Lord-Lieutenant, Mr Ian Dudson, the Queen’s representative in Staffordshire to meet the staff and present a commemorative vase and ‘Grant of Appointment’ deed for the Queen’s award for Enterprise. In April 2019 Allett, the Staffordshire based specialist cylinder mower manufacturer won the coveted Queen’s Award for Enterprise: International Trade 2019 in recognition of its growth in exports and contribution to the British economy.
The Queen’s Awards for Enterprise are for outstanding achievement by UK businesses in the categories of:
- International trade
- Sustainable development
- Promoting opportunity through social mobility
Allett won this award after the company had demonstrated exceptional and year-on-year growth in export sales over a five year period and had made a minimum of £100,000 in export sales in the first year of entry.
The Russia World Cup was an important factor in Allett’s overseas sales success however the Company has also seen a huge rise in sales to other countries such as America where sales into the top baseball and football clubs has been a strong and growing market.
Export Manager Dave Allett played a major role in partnership with Allett’s Russian distributors, Moscow based Unisaw, before the world’s biggest football tournament to supply host stadiums, training grounds and contractors with a range of Allett machinery.
Dave Allett and James Till (Allett Director) were invited to attend a Royal Reception at Buckingham Palace last summer.
“We’re very honoured to receive the Queen’s Award,” says Austin Jarrett, Allett’s Managing Director. “This prestigious award recognises our achievements and team efforts in bringing innovative developments in our mowing systems to meet challenges in overseas markets with large potential.
“Because of increased export sales the business no longer subject to the seasonality of sales cycles in the UK. Our mowers and turf maintenance systems are used throughout the world where they maintain sports surfaces and lawns to the highest standards. The groundsmen in the UK are acknowledged to be the best in the world and these customers demand the highest standards from their equipment suppliers,” says Jarrett.
“This relentless demand from our UK customers over the years have driven our engineering team to improve and develop our mowing systems which subsequently help to produce near-perfect sports surfaces and garden lawns. Allett have benefitted from this and we are confident that we can deliver higher standards to the stadiums and lawns using our systems in the rest of the world. Every one of our machines proudly bears a Union Flag decal, and this really helps us in our export markets where the UK is revered for their lawns.
“We will be hosting Pitch Maintenance training seminars in China this year to help set standards and expectations for the playing surfaces in this huge country which is growing rapidly as a footballing nation. Allett is more than just a machine. We’re strengthening our technical support and embarking on a plan of new product development to concentrate on a wider range of grass and sports turf maintenance products.”
As part of the Award ceremony at Regal House, Allett’s manufacturing facility, Allett held a celebration on the 14th February 2020 to celebrate their success. The Lord-Lieutenant of Staffordshire was on hand to present the Directors with a ‘Grant of Appointment’ (an official certificate) and a commemorative crystal trophy. After an informative factory tour, the Lord-Lieutenant took the opportunity to talk with Allett employees over lunch.
It was a special day for every member of Allett Mowers staff who are extremely proud to have achieved the award and play their part in producing the machines used in some of the world’s most prestigious sporting venues.
Lord Lieutenant said: “It was a privilege and delight to present a Queen’s Award for Enterprise today to Allett lawnmowers. Another Staffordshire manufacturing company leading the world in product design, performance, quality and reliability which has driven outstanding continuous growth in overseas sales over the last six years to achieve this well deserved prestigious recognition.
“Great to be able to meet the entire workforce to offer congratulations and continued success.”