One of British horseracing’s leading entrepreneurs is pioneering the pathway to deliver a fast-track strategy giving racing access to a more diverse audience.
Josh Apiafi, co-founder of Rewards4Racing and Sky Sports Racing presenter, has partnered with ex-Jockey Club Racecourses Sales Director, Lee Moulson, to help bring his diversity pathway vision to life, encouraging people from all backgrounds into our sport.
Following the overwhelmingly positive feedback from his interview in the Racing Post last week (dated 26th Jan 2021), Apiafi has decided to significantly invest in bringing a strategic plan for the non-rider pathway to reality. He will present this to industry stakeholders by the end of March.
Both Apiafi and Moulson have a wealth of experience in the racing industry. Both started their racing careers as stable staff and progressed all the way to senior management roles within the sport. Both hugely passionate about bringing new people into the sport. Both from diverse backgrounds. Their ambition is to produce a strategic framework that can be used as a model to create a ‘Non-Rider Pathway’ into the sport. This will be in collaboration with all stakeholders within British horseracing and in tandem with the ‘Rider Pathway’ which is run by the Pony Racing Association.
Apiafi said: “The positive response and support from the Racing Post article from stakeholders in racing has been staggering; I am over the moon. It has also instigated a plethora of contact from young people telling me about the struggles they have faced trying to enter the sport – each one passionate about racing but unable to unlock a door to access the industry in order to make their passion their career. We need to welcome Generation Z with every opportunity possible to join our workforce, ensuring a more diverse sport in the future.”
“I am delighted that Lee has agreed to come onboard. It will assist significantly in the launch and speed of which we can set in motion the diversity initiatives I mentioned in my Racing Post article.
“Lee and I have known each other for several years and we have an equal passion in ensuring the sport engages with a far more diverse audience.
Lee Moulson, who has worked in the racing industry for over 20 years and is co-founder of his own consultancy firm added: “I am thrilled to be working in partnership with Josh on such an exciting project for our sport”.
“I am eager to see how we can use our experience to help bring this pathway to life and attract people from all communities and backgrounds.”