Coronavirus has taught me to embrace change and adapt

/ / Member News

Driver risk management consultant and trainer Adrian Hide had to rapidly change his business model as Coronavirus swept the globe.  When lockdown put an end to face-to-face meetings, workshops, and client training sessions, Adrian moved swiftly to find other ways to deliver his business.

Adrian said: “Entering lockdown was a concern to me, and it made me realise that I needed to adapt to the new normal and to embrace technology more.  “A big part of what I do involves face-to-face meetings and training. Having recognised this will be a long time returning, I made sure I had the means to communicate to both existing and new clients via a stable video conference platform.  For the training side of my business I invested in an online learning and development platform and immediately began to create interactive e-learning content.”

Adrian, who lives in the Staffordshire Moorlands, set up Adrian Hide Consultancy in 2018 having developed his passion for road safety in 1986 when he began a driving training company.  This was followed by another 13 years as a Road Safety Manager for Staffordshire County Council and six years in the private sector in driver risk management.

He said: “I’ve loved all of my roles but working for myself means I can now help businesses, small and large, to understand and overcome the challenges associated with work-related road safety. As a business, you have a duty of care to those employees who drive on company business. If the worst happens and there’s a fatality and the company is found to have failed in their duty of care, the business owner can face a corporate manslaughter charge under health and safety law and, at the least, a hefty fine.”

Adrian now has several e-courses in the development stage, including ‘eco-safe driving’ and ‘driving an electric car for the first time’ to name just two.

He added: “With the huge rise in van usage fuelled by the increase in demand for home delivery, I’ve created a Safer Van Driving e-Learning course designed for people driving a van for the first time.  It is also useful to the more seasoned van drivers who just want a refresher and for businesses, who have a fleet of drivers, and want to ensure they are appropriately trained to meet their duty of care obligations.”

The entirely online ‘Safer Driving for Van Drivers’ course takes less than 90 minutes to complete and covers everything from pre-drive safety checks to defensive driving techniques. Other benefits to businesses who can demonstrate their employees have completed a van driver safety course include cost savings through increased fuel efficiency and reduced insurance premiums.

Adrian added: “As a member of the Staffordshire Chamber of Commerce, I’ve been grateful for their help, support and guidance during these uncertain times. I feel confident about the future. It is important that we dust ourselves down, take stock, embrace change, think outside the box and futureproof our businesses. That’s what lockdown has taught me most of all.”

Adrian is a Stoke-on-Trent and Staffordshire approved training provider which means any business that pays business rates to a Staffordshire authority can reclaim 48 percent of the cost of his courses. For information about the van driver safety and e-learning courses call Adrian Hide on 07973 337251 or go to

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