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Webinar: Re-starting the visitor economy post lockdown
Wed 29th April @ 2:00 pm - 3:00 pm UTC+0Free
The visitor economy sector has been hit with total closure as a result of the Coronavirus pandemic. Accommodation, attractions, shops, food and beverage outlets and venues have all been hit hard.
The webinar will highlight what steps you can take to prepare for the current restrictions to ease and for visitors and customers to return.
There are lots of things you can be doing in the downtime to improve your communications, such as updating your website, writing blogs, volunteering and networking with fellow businesses owners to broaden your future offer. It will offer tips on creating a positive story, making social media and video work for you. There are also ideas for limited trading now such as delivery services, vouchers etc. to keep your narrative alive.
There will be a Q&A session at the end and a chance to set the subject matter for forthcoming webinars.
About the presenters
After over 20 years working in the tourism, cultural and heritage industry, Emma set up her own business, Triquest, which provides consultation, mentoring and guidance specialising in cultural, heritage and events/festival markets, recently completing a project to create commercial bookable experiences in places of faith across England. Emma has worked with several funding bodies to bid for and successfully receive funding for capital and revenue projects, from rural funding to Heritage Lottery Funding to Arts Council Funding.
Emily is a coach, consultant and trainer with over 20 years’ experience in sales, marketing & training. Emily primarily works with SMEs & micro businesses to tell their story, create marketing strategies that work and support their digital journey. Currently Entrepreneur in Residence at Staffordshire University, Emily is also founder of Simply Great Britain, helping put micro business on the map through celebration, support & community.
Mark has over 30 years’ experience in marketing and PR roles in the public and private sector. He has run his own business as a freelance marketing and PR consultant since August 2012 and has a mix of regular clients and consultancy work. Mark specialises in PR; marketing strategy and planning and is also involved in music and arts including the Leek Blues & Americana and Ska Festivals. He has been a board member of the Staffordshire Moorlands Chamber of Commerce since its inception in early 2015 and is always happy to talk to anyone thinking of taking the plunge into self-employment.
From 2013 all three have been part of the Destination Staffordshire business support programme in working on a 1-2-1 basis with visitor economy businesses, on marketing, communications, staff development, funding, business planning and vision setting.