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Co-founders at Hunter Heywood sourced Easter eggs instead of candidates this week in support of Newcastle-based Alice Charity.

The Charity specialises in support disadvantaged and vulnerable families in Stoke-on-Trent and Newcastle-under-Lyme, offering support with skills development, signposting, emergency food parcels, the provision of essential equipment and more.

“It’s easy to take simple things like Easter eggs for granted, but the reality is that many disadvantaged children will miss out this year,” said Ashley Heywood, Co-founder of Hunter Heywood. “For the sake of a few quid and a little bit of time, you can bring local families and children a bit of joy. You simply can’t put a price on that.”

“The Charity’s Fortunate 500 gives businesses the chance to support their crucial work and invest in our local community to the tune of as little as £10 a month. It doesn’t sound like much, but it can make a huge difference.”

“Our Fortunate 500 scheme provides a regular income stream that is absolutely vital to the sustainability of the charity, enabling us to continue emotional and practical support to the most disadvantaged, local families for as long as they need us,” added Stephanie Talbot, CEO of Alice Charity.

“We are working hard to increase the membership of Fortunate 500 to 500 from the existing 93 members so that we can support even more families, reducing our ever increasing waiting list.”

For more information on the work the Alice Charity do, please visit or call 01782 627017.

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