Laurels Tech is a complete virtual tour creator, website design, hosting, SEO and content management service that offers everything from a simple single page promotion to a full ecommerce site.
Its 360 degree virtual tours are a perfect way to promote museums, theatres, galleries, exhibition centres, stately homes, sports facilities, real estate, hotels, serviced apartments, commercial properties and resorts and spas.
Here are eight reasons why your business should be using 360 degree virtual tours:
- Increase visibility and rank higher on Google
Businesses that feature a virtual tour rank higher than their local competitors in Google listings.
By adding a virtual tour to a listing, you’re helping your visitors understand your shop, restaurant, business or products. In some sectors businesses with a 360 degree virtual tour have seen an increase of 85% in their online bookings.
By posting a virtual tour on your Facebook or LinkedIn page, your social media audiences will get a better feel for your business too. Any engagement or social sharing will also send positive signals to Google about the importance of your business in the community.
- Shows your business personality
One key feature of a 360 degree virtual tour is that it provides a great representation of your brand at a glance. The majority of direct searches looking for your business will be greeted with a virtual tour that immediately shows off your company’s personality.
- Increase transparency and trust
You’re not just telling people about your business or products, you’re showing them. They’re free to wander (virtually) wherever they want within the tour we create. This demonstrates that your company is open, honest and transparent about its space without just saying so.
This is particularly effective for event spaces, like theatres, galleries and meeting rooms. A full 360 tour of the venue and the amazing 3D view let’s potential customers get a real feel for your event space and whether it’s suitable for them. People know exactly what they’re getting by choosing your business.
- Providing people with what they need
In today’s world, everybody has busy lives and a short attention span. The visual impact of your virtual tour makes it possible to grab their attention.
Internet users are more receptive to content that allows them to interact. People are attracted to content they can touch, visualise and quickly understand. A virtual tour addresses these needs, so you’ll see stronger results in your digital marketing.
5. Let non-local prospects experience your business
One key thing that your virtual tour can do, (especially if it’s linked to Google StreetView) is to give non-local prospects the ability to tour your property or business space. This is also true for people who may have mobility issues.
- Double interest in your business
According to Google, virtual tours on listings increase interest by 100%. Who wouldn’t want to double interest in their business by publishing a virtual tour to Google just one time?
- Help customers make informed decisions
A virtual tour is a key research tool for users. It allows them to refine their search more easily and make an informed decision about your business.
If you own a restaurant, users can very quickly understand the atmosphere you have. Or if you own a wedding venue, the bride and groom may be browsing your space to get a feel for the size and layout of the reception hall.
As an Estate agent imagine the time you can save by not having to show people around properties that they’ve decided they don’t like within five minutes of arriving. With a virtual tour, they’re already warm leads. They’ve seen the property already, so their buying intent is there.
- Attract more customers
Nearly everyone searches for a business online before making a decision. If they have a virtual tour at their disposal, you’re more likely to attract them to your business.
There are no barriers for people who are immobile or across the country. You offer a connection that reaches even more customers than just those people in your town, city or county.
Why choose Laurels Tech Web Design
Virtual 360 tours don’t have to cost a fortune.
You decide what spaces and features you want to include in the tour. Options include floorplans, embedded videos or photographs, information hotspots, 360 photographs, a video recording of a virtual tour and integration with Google StreetView.
Their virtual tours come with YOUR branding and contact details so no matter where potential customers see the tour, they know who to come back to.
If you would like to find out more, please contact Phil Tester at Laurels Tech Web Design on 01538 702629, email email@example.com or visit https://laurelstech.co.uk/