Property management company Unitas has appointed PR agency Purple Sprout to raise the brand’s profile in a marketing campaign.
Unitas, which is owned by Stoke-on-Trent City Council,was established last year after taking over from private firm, Kier, to deliver vital repairs and maintenance to over 18,000 homes and 600 public buildings across the city.
Now the company wants to promote its hard work within Stoke-on-Trent and Purple Sprout has been chosen from a shortlist of three agencies to deliver a marketing strategy, including press releases, case studies, social media, news articles and branding.
Steve Wilson, Unitas Operations Director, said: “We chose to go with Purple Sprout because we wanted to keep the work local if we could – as per our ethos – and they were passionate not only about our business and how they can help us promote our great work, but also about keeping it local themselves. They gave a great presentation and fully understood our brief.
“Unitas has been trading for just over a year and has achieved some amazing things that the public are unaware of, so we wanted to put that right and engage Purple Sprout to help us promote the wonderful work we are doing, that may otherwise go unnoticed.”
David Mellenchip, Acting Managing Director, said: “We are really looking forward to working with Unitas to help them raise their profile and share some of the fantastic stories we’ve been hearing about.
“Winning such a large contract and building a relationship with this exciting company is a great reflection on the direction that Purple Sprout is taking and is a testament to the commitment of our team and quality of our work.”
The successful pitch follows seven client wins since January for the PR agency, which celebrated its seventh anniversary earlier this year.