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Strategic Marketing for SME’s Series – Session 1: Market Orientation and The External Environment


Marketing. It’s the topic that we know we all need to be aware of, but it’s usually one of the earliest business activities to fall by the wayside. Whether that’s from poor results, lack of time, or understanding, it’s time to make friends with marketing to support your business growth.

Join Stoke-on-Trent & Staffordshire Growth Hub’s Specialist Marketing Advisor, Fiona Miller for the first in a three-part fortnightly marketing series for SMEs. In this session, you will learn about the foundations which underpin a strong marketing strategy. As a market-orientated business, you will ensure that your offering is relevant to customer need, with an awareness of how the external landscape, including the competition, impact your offering and marketing results.

By the end of this interactive online session, you will have a greater understanding of what you need to investigate prior to developing your marketing strategy. Fiona specialises in translating marketing jargon to make it accessible for any business, so whether you’re a Marketing Manager who would like a refresher, or a business owner trying to do it all, you can be sure that your attendance will be time well spent.

This event is run in conjunction with Stoke-on-Trent & Staffordshire Growth Hub and is CPD Certified.

Register for your free place here: Strategic Marketing Session 1

Session 2 – Wednesday 8th June 10am-11am
Session 3 – Wednesday 22nd June 10am -11am

Wednesday 25th May at 1:30pm – 2:30pm


This product can only be purchased by members.
SKU: EVT-6104 Category: