Podsmith, a digitally driven manufacturing brand launched by the team behind Solesmith, has been announced as a finalist for the prestigious Digital Award at the Staffordshire Chambers of Commerce Business Awards 2025. Sponsored by Capula, the award celebrates businesses at the forefront of digital innovation, recognising companies that are redefining business practices through the creative and effective use of technology.

Born from the success of Solesmith—a leading personalised gifting brand trusted by high street giants such as Next and John Lewis—Podsmith represents the next chapter in digital transformation for the company. Launched in 2023/24, Podsmith delivers on-demand, personalised product lines and uniforms for small businesses.  At the heart of Podsmith’s success is a deep commitment to digital innovation with significant investments made in technology that have revolutionised both production and customer experience. By integrating advanced Order Management Systems, AI-powered personalisation, and bespoke webshop platforms, Podsmith has reduced production time by 50% and cut error rates by over 80%.

Already on track to generate six-figure revenue in its first year, Podsmith has successfully combined traditional craftsmanship with cutting-edge technology systems, helping the business to  be efficient, creative, and sustainable.