Know Your Customer and Understand the Customer Journey (including USP and Walking in their Shoes)

One of the first steps to growing your business is to really understand you customers. So many business when asked who are you targeting, say everyone. This workshop is about exploring what drives people to choose your product/service, understand who they are and how they will find you and the journey through the buyers eyes, from the initial point of contact with your brand to becoming a loyal, repeat customer. Getting this right then helps you understand where to find customers.

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