Sara’s Blog: Further relaxation of lockdown and the visitor economy

/ / News

As I write this blog the Prime Minister has just updated Parliament on changes to England’s lockdown, coming into force on 4th July.

Using words such as “cautious” and “entirely conditional” he has stated that there would be no hesitation in reintroducing restrictions if there is any resurgence in infections.

The main points are:

  • The 2m social distancing rule will be relaxed to “one metre plus”where 2m is not possible – but people will be encouraged to have mitigation in place to reduce transmission
  • People will be able to meet one other household at a time indoors, with social distancing. Meet-ups do not always have to be with the same household
  • Pubs and restaurants can reopen indoors and outdoors with safety measures such as table-only service. Hotels, B&Bs, campsites, caravan parks, hairdressers, playgrounds, museums, galleries are among the businesses that canreopen
  • Nightclubs, spas, indoor soft play areas, bowling alleys, indoor gyms and nail bars are among the businesses that cannot reopen at this stage

The Chambers welcomes a return of our tourism and hospitality economy as it is such a large sector of our economy and one with huge potential for growth and jobs.

It is worth reminding ourselves what a fantastically creative and diverse county Staffordshire is, and what a fantastic offer our visitor economy presents to visitors and residents alike.

From big headline like Alton Towers and the National Memorial Arboretum and World of Wedgwood to small artisan craft makers, museums and heritage attractions, pubs, restaurants and unique market towns and villages, there really is something to suit all ages and tastes. When you add in our unrivalled countryside, canals, stately homes, and parks then you start to appreciate just what we have to offer.

From July 4th we all need to play our part in ensuring support for our local visitor economy.  Personally, I cannot wait to paint a mug at Emma Bridgewater, visit our amazing museums and galleries or browse and buy some unique treats from anyone of our independent retailers.


We are awaiting the official Government upload of the new guidelines but in the meantime if you want to raise any issues or concerns please email:

If you want to talk to us about any business issues, you can call our switchboard on 01782 202222 or call the Stoke and Staffs Growth Hub Helpline on 0300 111 8002. We also have a Twitter hour each Tuesday and Friday from 11am – 12noon #StaffsChamberChat

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