Content Marketing Strategy for Small Businesses

  Course Benefits:
This half a day course will help small businesses with essential skills to build a content marketing strategy that attracts, engages, and converts target audiences. Participants will learn to design a high-quality content strategy, define their audiences, set measurable goals, create engaging content, distribute it across platforms, and measure success effectively.

Key Topics:
By the end of this session, participants will be able to:

• Understand Content Marketing Basics to drive traffic, build brand trust, and generate leads.
• Define Target Audiences using buyer personas and set SMART goals aligned with their business.
• Plan a Content Calendar with effective formats (blogs, videos) that your audiences will love
• Create Engaging Content that tells a story and includes calls to action (CTAs).
• Distribute Content Across Platforms like websites, social media, and email, with a focus on basic SEO.
• Measure Content Success using key metrics (traffic, engagement, leads) and analytics tools.
• Develop a 90-Day Action Plan to start executing a structured content strategy.

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