East Staffordshire Borough Council has unveiled ambitious plans for the regeneration of Burton upon Trent’s High Street, including a reimagined National Brewery Centre attraction. The project builds on the ongoing enhancement of The Washlands area and is part of a broader effort to revitalise the town, supported by a successful £10 million Towns Fund bid and engagement with the Heritage Lottery Fund.
Key developments include the refurbishment of Bass House into an immersive Brewing Heritage & Social History Experience, a vibrant multi-purpose library at Burton Library, and plans to convert The Water Tower into an interactive attraction. Additional features include a new public events plaza, a Washlands Visitor Centre, and the transformation of Carling House into a modern hotel.
Residents can preview the Brewery Centre designs through guided tours of Bass House, followed by public meetings for further discussion. Cllr Rob Hawkins, Cabinet Member for Regeneration, highlighted the importance of the project for Burton’s history, while Dr. Harry White, Chairman of the National Brewery Heritage Trust, expressed excitement over Burton’s potential to become the national hub for British brewing heritage.
Public tours will offer exclusive first looks at the project’s concept designs.
For more information, click here: www.eaststaffsbc.gov.uk/high-street-project