Fundamental Marketing Workshop for Innovation
Mon 20th January, 2025 @ 9:30 am - 4:30 pm GMT
This course equips you with the essential tools to create a winning marketing strategy for your business. Whether you’re a startup entrepreneur or looking to refine existing marketing efforts, this course provides a solid foundation for success.
Course Coverage:
• Understanding Your Business: We’ll explore your mission, vision, target market, and unique value proposition.
• Know Your Audience: You’ll learn how to identify your ideal customer, understand their needs and motivations.
• Competitor Awareness: We’ll give you tools to help you to analyse your competition, identify their strengths and weaknesses, and position your business for success.
Crafting Your Marketing Plan:
• Objectives & Definition: We’ll explore the crucial steps of defining clear and measurable marketing objectives to guide your strategy.
• Targeting & Performance Measures: You’ll learn to develop effective performance measures to track your marketing success.
• Setting Financial Budgets: We’ll discuss smart strategies for setting realistic marketing budgets that align with your financial resources and overall business goals.
Selecting Marketing Resources:
• In-House Team: We’ll explore the advantages and disadvantages of building your marketing team internally.
• Marketing Agencies: Learn how to partner with a marketing agency and select the right fit for your needs.
• Freelance Market: Discover the benefits of utilising freelance marketing professionals for specific projects or ongoing support.
By the end of this course, you’ll be able to:
• Craft a marketing plan tailored to your business.
• Conduct market research and analyse competitor strategies.
• Define your target audience and develop targeted marketing messages.
• Make informed decisions when choosing marketing resources based on your needs and budget
This event is funded by Stoke-on-Trent City Council through UK Shared Prosperity Funding.
Chamber Members: Free
Non-Chamber Members: Free
