Katie King is a published Author, Keynote Speaker and Consultant on Artificial Intelligence (AI) in marketing and CX, as well as, STEM, leadership and business transformation.
Voted a ‘Top 10 AI influencer’ (February 2023), Katie has over 30 years of consulting experience and has advised many of the world's leading schools, as well as brands and business leaders including Accenture, Virgin and Microsoft.
Katie has delivered two TEDx talks and is a regular speaker worldwide. Her second book was published by Kogan Page in January 2022: AI Strategy for Sales and Marketing: Connecting marketing, sales and customer experience.
Her first book, Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, was translated into Russian, Chinese, Vietnamese & other languages. It was also listed as a reference source in the 'Brand Strategy' section of the World Economic Forum's Empowering AI Leadership AI toolkit for corporate boards (Davos).
In 2020, she launched a school AI programme, the Leaders of Tomorrow, to close the skills gap in education and show young people, especially girls, how STEM and AI will reshape their future careers. It is now in its third year and will include US and South African schools in 2023.
Katie is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the adoption of AI. She is also an Editorial Board Member for the AI and Ethics Journal (Springer Nature – global publisher).
Leveraging Big Data for AI Success: Real-Life Business Case Studies Revealed
10:00 - 10:45
Get ready to be inspired by Dr. Kyriacou, a renowned expert in Computer Science and the Director of Education at Keele University.
In this captivating presentation, he'll unveil real-world examples that showcase the game-changing potential of AI and Big Data in revolutionising business processes across diverse sectors and for businesses of all sizes. Discover compelling case studies highlighting successful collaborations with local businesses, where the power of AI and Big Data was harnessed to streamline operations, boost productivity, and yield measurable results. Don't miss these invaluable insights into how these cutting-edge technologies can supercharge efficiency, slash costs, and provide a winning edge in today's dynamic digital landscape.
Sandra Woolley & Samir Dani
The Challenges and Opportunities of AI for Business Applications
13:15 - 14:00
Sandra Woolley is the visionary Computer Science Research Director at Keele University.
With a background as Deputy Director at Keele University’s prestigious Digital Society Institute, Sandra is leading the charge in shaping the future of AI and technology with a conscience. This exclusive talk, delivered collaboratively by Sandra and Samir Dani, will explore new developments within the field of AI as well as the challenges with their applications. Businesses will be given an insight into the opportunities to harness these technologies for new business models, streamlining operations, and bringing transparency and traceability to organisational processes.
Samir Dani is the Deputy Director of Keele Business School and Professor of Operations and Supply Chain Management. His expertise span across areas including risk, resilience, sustainability, technology and business models within operations and supply chains.
Samir’s talk will unravel the secrets of transforming challenges into opportunities, crafting business models that thrive amidst the ever-evolving landscape of modern commerce. Whether you're a business owner, an aspiring AI wizard or are simply curious about the ethical implications of AI, prepare to be inspired as Samir and Sandra the stage to share their insights, experiences and discoveries.
Ask the Experts Panel: Your Business Challenges Answered
14:15 - 15:00
Whether you're a business owner, an aspiring AI wizard or are simply curious about the ethical implications of AI, the panel discussion will share their insights, experiences and discoveries on the topics of AI in Business. The session will also provide an opportunity for the audience to ask questions to the panelists.
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